Brand Point16
Agency Jonte & Friends

Brand identity
Tone of voice
Visual language
Digital and social
Brand guidelines


Point16 supports, coaches and manages companies and business leaders to grow easily, quickly and sustainably.

We were tasked by agency Jonte & Friends to help bring to life a new strategic vision for the brand, working closely with their MD Mike Burke. We found business leaders get stuck in the everyday which makes growth tougher than it needs to be.

Point 16 are driven to get businesses to that growth tipping point with their next generation business brilliance principles.

Point16. Real momentum.

The point of growth

We presented three initial territories which enabled everyone to feel like the direction, tone, messaging feels right for the strategy, and ultimately fits the Point16 business. From here we developed a route to help tell stories of the building blocks of growth, of data and charts always with the vital point element picked out.

Mockups Design
Logo Mockup Collection by Asylab

For this identity system we created two brand symbols. The Point16 brand identity features the ‘point’ which is the place of change and growth which is achieved when working with the Point16 team. This is where real momentum happens.


As part of the system - we also have a symbolic identity for Point16. This device is shorthand for the brand - hinting at growth and data, building momentum from the consistent element - the point symbol.

Classic edge with warmth and wit

To counter balance the warm colour tones and playful identity we chose the font Queens to give us the style and  authority required for the audience. Alongside this a series of illustrations and infographics were created featuring the curved identity shapes pulling on business leaders fears and what keeps them up at night. 


Thanks to great strategy from Jonte Goldwater and the wonderful client Mike Burke. 

Business on a growth plan?

We can work with you to create a brand worthy of the next 5-10 years of growth. Something with real stretch as your business develops.

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Symbol Studio is the site of Steve Richardson – Creative Director and Designer. Strategy, Brand and Creativity. Based in Wellington Pōneke, Aotearoa, New Zealand.