Brand Todd
Agency Jonte & Friends

Deliverables
Brand identity
Creative strategy
Copywriting
Art Direction
Brand Guidelines
Presentation Design
Corporate Reporting
Launch videos
Motion assets
Digital design and delivery

For more info
visit www.todd.co.nz

We’re proud to have partnered with Jonte & Friends and Todd on a significant moment in their 150-year journey — their first rebrand in nearly four decades.

The teams role began with a strategic review so we truly understood how the business worked and what made them tick. This deep-dive allowed Jonte & Friends to develop in partnership, Todd’s new positioning, portfolio architecture, tone of voice, and experience principles — a framework that honours their heritage while looking decisively to the future.

It’s been a privilege to help Todd define a master brand identity built on collective prosperity, innovation, and resilience.

A bold strategy needs a visual language to match.

Working with Todd, and Jonte & Friends we designed a master brand identity system — spanning illustration, photography, video, and motion graphics — to ensure consistency and clarity across all touchpoints. From templates and toolkits to website design and digital applications, every element was crafted to express Todd’s collective spirit and future-focused vision

Work like this is made by many hands. Thanks to Jonte Goldwater for his strategic excellence, insight and keeping everything running smoothly. To Chris Davidson for clever illustrations and icons. Paul and Marnie Sutherland for their iconic, well-planned photography and footage across New Zealand. Rebecca Hannah from Stir Creative for her PPT wizardry. Huw Davies for his motion skills and great banter. Responsive digital design from Kieran Hawes with pixel perfect UX and coding by the team at Wildlabs. And last but not least wonderful client team at Todd – Amy McKenzie, Lee Blake and Alexandra Harnett.

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We work with clients in diverse industries and tailor our process to work with internal resource, teams and timings. You don't just don't need layers of management, you need senior people who understand business and brand with clarity and understanding.

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Symbol Studio is the site of Steve Richardson – Creative Director and Designer. Strategy, Brand and Creativity. Based in Wellington Pōneke, Aotearoa, New Zealand.