Brand Snowberry
Agency Interbrand/DDB
Deliverables
Brand identity
Packaging range
Photography
Store Interiors
Website
Launch collateral
Awards
Dieline Packaging Silver
Discover Beauty Award
Snowberry skincare blends all natural botanical ingredients harvested with scientifically proven antioxidants, vitamins and peptide complexes.
The brand featured art by English paper-cut artist Rob Ryan, who created an extraordinary 'story-telling canvas' which unveils Snowberry's beginnings and manifesto. The iconic New Zealand flora and fauna sit alongside the brand values – taking responsibility for your skin and our planet.
Snowberry. Made from nature.
A whimsical world
We collaborated with paper artist Rob Ryan and he crafted his whimsical art helping to deliver envronmental and care messages in a more playful, human and emotive way. This art was then meticulously digitised for use on packs, stationery, literature and point of sale... More of Robs work here
We worked with photographer Paul Sutherland and client Greg Billington to create a suite of imagery which drew on the natural landscapes, colours and flora of New Zealand.
With a brand and ingredients grounded in natural New Zealand this helped launch Snowberry into the first target markets of Europe and the UK.
A brand to compete with global giants
Part of the strategy was to create 'packaging envy' so the brand in-store, on-pack and in transit caught the eye with its distinctiveness and desirability. Snowberry had a lot to live up to, with an amazing product created by the Founder Soraya Hendesi which competed with large global brands such as La Prairie and La Mer.
The Snowberry 'store-in-store' concept for department stores and large retail chains where shelf space is at a premium. Here we use soft touch drawers with skin testing technology inside, lit panels and embroidered materials to give the high end feel.
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Symbol Studio is the site of Steve Richardson – Creative Director and Designer. Strategy, Brand and Creativity. Based in Wellington Pōneke, Aotearoa, New Zealand.